Most of the process models concentrate on who does what, when, i.e. on the description of the operational performance of tasks. The goal driven approaches try to establish a close relationship between the “whys“ and the “what“. The intentional spiral deals with the production of the business process models using the map formalism and the operational one deals with the specifications of the supporting systems. Originality/value – A business process is defined in terms of goals and strategies of reaching these goals. The approach allows choosing an appropriate level of details when analyzing and redesigning business processes.